5 SA Rappers And Their Side Hustles. Beyond the stage lights and sold-out concerts lies a realm where creativity transcends boundaries, and hustling takes centre stage. In this editorial piece, we delve into the entrepreneurial endeavours of five South African rap superstars, showcasing their hustle beyond the mic.
- Cassper Nyovest
Cassper Nyovest isn’t just a rap king, he’s building an empire. Remember that historic Fill Up The Dome concert? That was just the first brick. Since then, Cassper’s been on a roll, dropping hits and building businesses like nobody’s business.
His wardrobe’s gone from bumping tracks to rocking his own clothing line, Root of Fame. And those fresh kicks he’s always sporting? Those are his too–comfy and stylish sneakers under the Root of Fame brand.
But Cassper Nyovest‘s not afraid to expand his horizons. He’s got Billiato, a liquor brand that lets you sip on “the taste of wealth.” Word on the street is he’s even got a secret project in the works, something new and innovative that might just make him South Africa’s first hip-hop billionaire.
Cassper’s not just endorsing products, he’s creating them, putting his heart and hustle into everything he does. And with his fans cheering him on, there’s no stopping this musical mogul on his mission to the top.
2. Nadia Nakai
Nadia Nakai isn’t just a rap queen, rather her hustle extends far beyond the mic, with ventures that let her creativity shine even brighter. First up is her own makeup line, “Naked Without.” It’s all Nakai’s vision, with products that likely reflect her signature bold style. This isn’t just a celeb slapping their name on a brand – Nakai is putting her heart (and probably flawless makeup skills) into this.
In addition, let’s not forget social media. Nakai’s got a massive following, and she knows how to turn that into an opportunity. The rapper partnered with Vodacom for the viewership of her podcast “Hello Bragga” which is available to Vodacom subscribers on Bragga World.
3. Shane Eagle
While he keeps dropping firetracks, Shane’s been busy building his empire behind the scenes. Eagle has a knack for partnering with major brands like Pepsi, NBA, Nike and YSL Beauty. This strategic move not only extends his reach but also allows him to tap into new markets.
4. Nasty C
Music isn’t the only string to his bow, Nasty C has unfurled his creative wings, delving deep into the world of fashion. The rapper has unveiled his captivating Ivyson merchandise line, captivating the hearts of his fans and beckoning them to indulge in his unique style.
5. Boity
Even though Boity has been heavily criticized following the failure of her perfume business, the rapper is still standing strong on her BT Signature, a sparkling drink. With both alcoholic and non-alcoholic options, she’s letting everyone quench their thirst their way.
