Adidas Basketball has unveiled the AE 1 Low, the latest iteration of the iconic AE 1 franchise, furthering Anthony Edwards’ success with his signature shoe line. The AE 1 Low inspires self-belief and showcases the future of Adidas Basketball through innovative design and technology constructed to exceed performance expectations on the court.
The AE 1 Low features a futuristic design with meticulous precision. One of its standout elements is the Generative Support Wing, a bold and distinct TPU design that provides stability and containment. This feature enables athletes to play explosively in all directions while ensuring mid-foot breathability, making it a crucial aspect of the shoe’s performance capabilities.
Another key feature is the Light Boost, which guarantees maximum energy return on the court without adding to the shoe’s overall weight. This ensures that athletes can perform at their best without being weighed down, maintaining agility and speed during gameplay.
“This summer, no one is keeping up with the AE 1 Low,’’ says Anthony Edwards. “We dropped the top on your favorite hooper’s favorite hoop shoe, perfect for leaving the defense looking silly. Believe that.”
Additionally, the AE 1 Low boasts an enlarged herringbone outsole that provides superior traction. This design gives athletes the grip they need to dominate on the court, enhancing their ability to make quick, decisive movements and maintain control during intense games.
The campaign videos showcase Anthony Edwards’ unwavering self-belief and transformative impact on the basketball world in just four NBA seasons. His dynamic playing style, featuring gravity-defying acrobatics, versatile scoring skills, and unwavering commitment to defense, has made him an NBA icon.
Inspired by Ant’s rise to the top, the AE 1 Low “Ascent” colorway will debut on July 20, 2024, at 10 a.m. ET, alongside the AE 1 Mid “Ascent.” Additional AE 1 Low colorways will be released throughout 2024.
The AE 1 Low retails for $110 and will be available exclusively at Foot Locker, the Adidas app, and select Adidas stores. The AE 1 Mid retails for $120 and will be available via the Adidas app, select Adidas stores, and global retailers.
For more information and updates on the AE 1 Low, visit adidas.com/Anthony_Edwards.
