This past weekend, adidas Originals teamed up with hip-hop sensation Gunna to unveil the highly anticipated Adizero Aruku sneaker, blending music and football culture in an unforgettable event.
The festivities kicked off at the WIRELESS Festival in London, where Gunna electrified the crowd with a sensational performance. Amidst the vibrant lights of the stage, he debuted the striking new Adizero Aruku. The sneaker’s white and red silhouette captivated audiences, setting a new benchmark in sneaker design.
Following the festival, adidas hosted an exclusive after-party, transforming the energy of Gunna’s performance into an intimate celebration of Atlanta culture in the heart of London. The event seamlessly connected the world of hip-hop with the spirit of adidas.
Capping off the weekend, Gunna traveled to Berlin to witness Team Spain beat Team England in the Euro Cup Final, once again showcasing the Adizero Aruku.
Inspired by Japan’s dynamic streetwear, the Adizero Aruku represents a fusion of global influences, redefining the boundaries between athletic performance and urban fashion. As a symbol of modernity and versatility, it transcends traditional sneaker design to make a bold cultural statement.
Set to launch globally in 2025, the Adizero Aruku will be available at adidas stores and select retailers, promising to be a game-changer in the world of sneakers.
