adidas is taking its legendary ADIZERO franchise into a new era with the launch of the ADIZERO ARUKU — a futuristic lifestyle sneaker designed for a generation that moves differently. After 20 years of pushing limits on the track, the brand brings its high-performance roots to the streets, blending Y2K aesthetics with cutting-edge innovation.
Inspired by the bold design language of early 2000s runners and rooted in the under-the-radar ADIZERO PR, the ARUKU features a breathable mesh upper accented by bold TPU overlays. Underfoot, the sneaker’s standout is its SWIRLFOAM platform midsole, delivering soft, cloud-like cushioning with high energy return and a rolling motion made to keep up with nonstop lifestyles.
To celebrate the launch, adidas tapped two boundary-pushing creatives who embody what it means to move with purpose — football phenom Rafael Leão and London DJ and cultural force Jords. The campaign captures each of them forging new paths and laying down footprints for the next wave of changemakers.
With the ARUKU, adidas fuses performance heritage with cultural edge, offering a bold new silhouette for life in motion. The ADIZERO ARUKU drops April 10th at adidas.com.
