As a part of a campaign with boutique clothing line KITH and their new record label, Camron has teamed up with Swizz Beatz to release a new song entitled “Last Stop”.
This song is actually the first song to be released on KITH’s new music label.
In a statement, KITH said, “KITH presents its first delivery of Spring 2024 — an elevated take on transitional wardrobing featuring new silhouettes and staple classics expressed in lighter springtime hues. To celebrate the launch of this collection, KITH is proud to announce the release of its first single, ‘Last Stop,’ featuring longtime friends of the brand, Cam’ron and Swizz Beatz. This song serves as the soundtrack to KITH Spring 2024, which features Cam’ron as the face of this season’s campaign.”
Cam and KITH have a history of collaborations, with the Harlem native and his fellow Diplomats Jim Jones and Juelz Santana performed freestyles at the launch of KITH’s collaboration with the New York Knicks at Madison Square Garden.