DDG has much to celebrate, including welcoming a newborn with girlfriend Halle Bailey. And while he’s made his mark both on YouTube and in the rap game, he’s now diving head-on into the fashion world.
Fresh off his trip overseas for Paris Fashion Week, DDG returns to drop his newest collection with Anti Social Social Club. The collection is aptly titled “Who We Hate To Be,” boasting signature designs from the popular streetwear brand and new accessories such as the 3M Scotchlite hat.
“My love for both streetwear and couture is no secret,” says DDG about the campaign. “I’ve been rocking with Anti Social Social Club for years, so it’s a real honor to partner with them for their newest drop. My creativity doesn’t stop at music and through collaborations like this, I’m able to share my broader artistic vision in fashion.”
This is certainly not the first collab with a rapper for Anti Social Social Club, following collaborations with Rich The Kid and 1500 or Nothin’, the latter of which paid tribute to the late Nipsey Hussle.
Anti Social Social Club shared the same sentiments: “When we learned that DDG was a fan of Anti Social Social Club, we were excited to shoot and style him in ASSC’s iconic Mind Games graphic, with a flare from the reflective material, including our 3M Scotchlite hat. Among his peers, DDG stands out as a rapper and artist with a uniquely strong connection to fashion, and we look forward to seeing him grow in the streetwear community. It’s a pleasure to feature him in a campaign and deliver his fans a unique collection.”
The collection will be available for purchase at Anti Social Social Club’s online store starting Saturday, Feb. 17th.
