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Back in 2010, Drake was spotted with West’s ex Amber Rose soon after the two broke up and, in 2011, the Canadian rapper said he wanted to be “better” than West. Throughout the past decade, the two have occasionally reached truces, but there appears to be no end in sight to their rivalry.
The feuding rappers have both been known to indulge in luxury fashion items, supercars and fine watches. Here, we look at how these music moguls spend their millions.
10 of the richest hip-hop artists in 2023 – net worths, ranked
10 of the richest hip-hop artists in 2023 – net worths, ranked
Gold Digger vs Hotline Bling: their watch collections
![Kanye West is often associated with the Cartier Crash. Photo: @deadatlantic @soulhoe/Instagram](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/20/3a2ae7c8-d3dd-4e14-a00c-5c26be37077b_4ba87cd3.jpg)
The Cartier Crash features an asymmetrical case that evokes Salvador Dalí’s melting clock. West’s rendition is a quiet classic – a yellow gold watch with a black alligator strap sans stones.
![Drake, also known as Champagne Papi, owns this Patek Philippe Nautilus 5726. @Shtreetwear](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/20/5255c7cb-84a3-4b6c-aa3c-08e59840857d_ab1a2675.jpg)
Their fashion empires, Yeezy and Ovo
![Kanye West’s streetwear brand, Yeezy, previously collaborated with Gap. Photo: @yeezymafia/Instagram](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/20/a057cd8e-f6e0-4765-95c8-254017c49113_7390c88c.jpg)
West’s very public ousting from the fashion community slashed his net worth significantly over the past year. West, who founded the streetwear label Yeezy, collaborated with Nike in 2009 before taking his designs to Adidas in 2013, where he launched the Yeezy sneakers. His signature street-style look glamorised oversized sweats for an entire generation. He also collaborated with Gap in sold-out capsule collections.
The ultimate momager? Meet Miley Cyrus’ ‘poster girl’ mum, Tish Cyrus
The ultimate momager? Meet Miley Cyrus’ ‘poster girl’ mum, Tish Cyrus
![Drake also has a fashion brand and record label, Ovo, with a quirky owl logo. Photo: @octobersveryown/Instagram](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/20/c0086773-532d-4399-b0d0-61f4855d1ddf_7390c88c.jpg)
Drake’s fashion brand Ovo – October’s Very Own – is almost instantly recognisable thanks to the musician’s fame as well as the brand’s quirky owl logo. It has put out a range of mostly casual streetwear.
Their supercar collections
![Drake is said to have a car collection that’s worth over US$10 million. Photo: @postingkanyeuntilhedrops/Instagram](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/20/382d8e52-2f61-4fdb-b5a9-751acb26dc9a_d7491f3d.jpg)
Despite probably getting chauffeured around most of the time, both musicians have amassed substantial car collections. West reportedly owns everything from a very drivable Aston Martin DBS to a less practical million-dollar tank. One of the most unique cars in his collection is said to be a Bugatti Veyron 16.4 with a whopping 1,000 horsepower and fitted with Hermès details. The price tag is equally impressive: West bought the car for US$2.4 million, per British media.
Meet Ye’s wife Bianca Censori’s Aussie ‘gangster’ and ‘Kardashian-like’ family
Meet Ye’s wife Bianca Censori’s Aussie ‘gangster’ and ‘Kardashian-like’ family
![Drake has a Brabus built especially for him. Photo: @car/Instagram](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/20/67431663-f28a-4e1c-9bab-5626b24f4b96_82832968.jpg)
Rumoured to have a car collection worth upwards of US$10 million, Drake’s latest acquisition has a hefty price tag, as seen on his Instagram, but it isn’t the first thing you might think of when you imagine him cruising around in a supercar.
One of only 15 produced, the Brabus Crawler is built by the brand most often associated with the aftermarket modification of Mercedes-Benz. The turbocharged off-roader looks like a cross between a jeep and a Mercedes-Benz G-Wagon and, according to Brabus’ website, is priced at US$940,000.