Home Luxury Drake and Kanye West, compared: how do the rapper rivals make and spend their millions? From their net worths and fashion empires Yeezy and Ovo, to Cartier and Audemars Piguet watches, and cars

Drake and Kanye West, compared: how do the rapper rivals make and spend their millions? From their net worths and fashion empires Yeezy and Ovo, to Cartier and Audemars Piguet watches, and cars

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Meanwhile, Drake runs a successful fashion business, among other ventures. According to Celebrity Net Worth, Drake has accumulated a US$250 million fortune over the course of his career. He also founded Ovo, a record label as well as a fashion brand.
Drake released a song in 2023 that references Kanye West and Kim Kardashian’s divorce. Photo: @champagnepapi/Instagram

Back in 2010, Drake was spotted with West’s ex Amber Rose soon after the two broke up and, in 2011, the Canadian rapper said he wanted to be “better” than West. Throughout the past decade, the two have occasionally reached truces, but there appears to be no end in sight to their rivalry.

The feuding rappers have both been known to indulge in luxury fashion items, supercars and fine watches. Here, we look at how these music moguls spend their millions.

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Kanye West is often associated with the Cartier Crash. Photo: @deadatlantic @soulhoe/Instagram
Both men are known to flaunt luxury watches now and then. The watch that West is most often associated with is the Cartier Crash. He was among the first within the hip-hop and entertainment scene, alongside Jay-Z, to sport this unique watch.

The Cartier Crash features an asymmetrical case that evokes Salvador Dalí’s melting clock. West’s rendition is a quiet classic – a yellow gold watch with a black alligator strap sans stones.

Drake is also a noted watch collector who owns everything from contemporary brands like Richard Mille and Jacob & Co, to classics including Audemars Piguet’s Royal Oak. The rapper also loves to stand out and isn’t afraid to bring the bling. One of the most impressive timepieces in his collection is this Patek Philippe Nautilus 5726 in custom PVD-treated stainless steel, covered entirely with emeralds.
Drake, also known as Champagne Papi, owns this Patek Philippe Nautilus 5726. @Shtreetwear

Their fashion empires, Yeezy and Ovo

Kanye West’s streetwear brand, Yeezy, previously collaborated with Gap. Photo: @yeezymafia/Instagram

West’s very public ousting from the fashion community slashed his net worth significantly over the past year. West, who founded the streetwear label Yeezy, collaborated with Nike in 2009 before taking his designs to Adidas in 2013, where he launched the Yeezy sneakers. His signature street-style look glamorised oversized sweats for an entire generation. He also collaborated with Gap in sold-out capsule collections.

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The partnership was short-lived, however. Despite initial plans to last 10 years, Yeezy Gap ended after only two seasons in 2022, with both parties citing disagreement as the reason. West accused Gap of backtracking from its contractual obligations to open more Yeezy Gap points of sale, per The New York Times. Despite terminated contracts and partnerships, Adidas’ remaining Yeezy stock is said to still be worth US$1.3 billion as of 2023.
Drake also has a fashion brand and record label, Ovo, with a quirky owl logo. Photo: @octobersveryown/Instagram

Drake’s fashion brand Ovo – October’s Very Own – is almost instantly recognisable thanks to the musician’s fame as well as the brand’s quirky owl logo. It has put out a range of mostly casual streetwear.

Drake has managed to secure partnerships with everyone from professional and collegiate teams, to luxury names like jewellery and watchmaker Jacob & Co. and fellow Canadian name, outerwear brand Canada Goose. The brand reportedly brought in US$50 million in sales at the end of 2018, per Variety.

Their supercar collections

Drake is said to have a car collection that’s worth over US$10 million. Photo: @postingkanyeuntilhedrops/Instagram

Despite probably getting chauffeured around most of the time, both musicians have amassed substantial car collections. West reportedly owns everything from a very drivable Aston Martin DBS to a less practical million-dollar tank. One of the most unique cars in his collection is said to be a Bugatti Veyron 16.4 with a whopping 1,000 horsepower and fitted with Hermès details. The price tag is equally impressive: West bought the car for US$2.4 million, per British media.

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Drake has a Brabus built especially for him. Photo: @car/Instagram

Rumoured to have a car collection worth upwards of US$10 million, Drake’s latest acquisition has a hefty price tag, as seen on his Instagram, but it isn’t the first thing you might think of when you imagine him cruising around in a supercar.

One of only 15 produced, the Brabus Crawler is built by the brand most often associated with the aftermarket modification of Mercedes-Benz. The turbocharged off-roader looks like a cross between a jeep and a Mercedes-Benz G-Wagon and, according to Brabus’ website, is priced at US$940,000.

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