Today, Honor the Gift, founded by NBA star Russell Westbrook, unveils its exclusive capsule collection with the Los Angeles Rams, available Thursday, October 24, 2024, on honorthegift.co and ramsfanshop.com. This limited-edition “After Hours” collection features six versatile pieces designed to transition from game day to nightlife seamlessly. The collection includes a short-sleeved T-shirt, long-sleeved T-shirt, hoodie, matching track jacket, track pants, and a jacket, capturing a casual yet refined style.
Russell Westbrook described the collection’s roots: “The collaboration between Honor the Gift and the Los Angeles Rams is so authentic. We wanted to create a collection that embodies the heart of the inner city and the connection between sports.”
Los Angeles Rams CMO Kathryn Kai-ling Frederick shared her excitement: “Partnering with Honor the Gift is a thrilling convergence of two brands with deep Los Angeles roots. We’re celebrating LA’s vibrant culture and inspiring fans to express their passion in a whole new way.”
Featuring a soundtrack by LA-based rapper Dom Kennedy, the campaign highlights a blend of sports, streetwear, and culture icons including Rams players Cooper Kupp and Demarcus Robinson, LA streetwear pioneer Kacey Lynch, TikTok star Isaiah Garza, and prominent LA-based musicians Mikhala and Ncognita.
The collection will be available online and in-store at Honor the Gift’s LA flagship, The Equipment Room at SoFi Stadium, and nflshop.com.
