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How Rich Is Post Malone? Everything We Know About How He Amassed His Fortune

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Highlights

  • Post Malone’s net worth is estimated at $50 million, with ongoing success expected to increase his wealth.
  • Post Malone’s rise to stardom was propelled by hits like “White Iverson,” “Rockstar,” and “Sunflower.”
  • Post Malone’s lucrative concert tours have earned him nearly $300 million, with plans for more tours in 2024.



Post Malone, born Austin Richard Post (28 years old) is an American rapper, singer, and songwriter who has taken the music industry by storm with a multitude of facial tattoos and his unique blend of hip-hop, pop, and rock. Malone’s rapid ascent to stardom in the music industry has not only made him one of the most prominent artists of his generation, but has also resulted in major financial success.

Through hit albums, chart-topping singles, sold-out concerts, endorsement deals, and diverse business ventures, Post Malone has built a pretty massive fortune.

Post Malone’s net worth is estimated at $50 million, and while he spends it in some interesting ways, with his ongoing success, it’s likely that his wealth will only continue to grow.


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Updated February 2024:Since September 2023, Post Malone has managed to grow his net worth to $50 million from a previous $45 million. As such, it is clear that between his music career, his investments, and his business ventures, Post Malone will be increasing his net worth for years to come.


10 Post Malone’s Early Life And Musical Beginnings

Post Malone has always had an eclectic style, both personally and musically

Via: Instar

  • Post Malone started playing guitar when he was a teen

Post Malone was born in Syracuse, New York, and raised in Grapevine, Texas. His interest in music began at a young age, and he started learning to play the guitar and producing music during his teenage years. His eclectic musical taste, which ranged from hip-hop to rock and country, greatly influenced his musical style.

9 Post Malone’s Breakthrough Song

Debut single “White Iverson”

Via: Instar


  • Post Malone debuted himself to the world professionally in 2015

Post Malone’s breakthrough came in 2015, when he released his debut single, “White Iverson,” on SoundCloud. The song quickly gained attention and became a viral sensation, catapulting him to fame almost overnight.

“White Iverson” showcased Post Malone’s unique sound, blending rap lyrics with melodic singing, and garnered millions of views and streams on various platforms.

8 Post Malone’s Stardom And Commercial Success

Post Malone was signed by Republic Records after “White Iverson”

via Instar

  • Post Malone released his debut album in 2016


Following the success of “White Iverson,” Post Malone signed with Republic Records. In 2016, he released his debut studio album, Stoney, which included hit singles like “Congratulations” and “Go Flex.” The album received critical acclaim and commercial success, paving the way for Post Malone’s status as a rising star in the music industry.

His second album, Beerbongs & Bentleys, released in 2018, solidified his position as a chart-topping artist. The album featured mega-hits like “Rockstar” and “Psycho” and broke several streaming records. It debuted at number one on the Billboard 200 chart and further propelled Post Malone into the mainstream music scene.

In 2019, Post Malone released his third studio album, Hollywood’s Bleeding, which continued his streak of success. The album featured collaborations with prominent artists like Travis Scott, Ozzy Osbourne, and Swae Lee and spawned chart-topping hits such as “Sunflower.”


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7 Post Malone’s Success Of “Circles”

“Circles” went 9x platinum

via Instar

  • “Circles” spent more than half a year in the Top 10 of the Billboard Hot 100

One of Post Malone’s most significant commercial achievements came with the release of “Circles” from his Hollywood’s Bleeding album. The song spent a record-breaking 34 weeks in the Top 10 of the Billboard Hot 100 chart.

Its enduring popularity contributed substantially to Post Malone’s income through streaming, radio airplay, and music sales.

6 Post Malone’s Concert Tours And Live Performances

Post Malone has made nearly $300 million in concert performances

via Instar


  • Post Malone has headlined six tours to date and has more planned for 2024

The Stoney Tour was Post Malone’s debut headlining tour, named after his first studio album, Stoney. The tour kicked off in September 2017 and took him across North America and Europe.

Post Malone’s second studio album, Beer Bongs & Bentleys, was a massive success, and the subsequent tour was equally triumphant. The tour spanned several legs and covered North America, Europe, Asia, and Oceania. It included multiple sold-out shows at iconic venues and festivals.

The Runaway Tour followed the release of Post Malone’s third album, Hollywood’s Bleeding. This tour was another massive undertaking, with multiple legs taking him across the United States, Europe, and Asia. The Runaway Tour received critical acclaim for its production and stage design.

The money that Post Malone has made on tour, includes:


In addition to his headline tours, Post Malone has made special appearances at major music festivals such as Coachella, Bonnaroo, and Lollapalooza. His festival performances are known for drawing enormous crowds and delivering high-energy sets that showcase his versatility as an artist.


Post Malone launched his own music festival called “Posty Fest” in 2018, in his hometown of Dallas, Texas, The last figures for Posty Fest show that Post Malone made $3.6 million for the concert in 2019. Given that he has become more popular since then, it would make sense that his earnings have gone up substantially for the festival since then.

In response to the COVID-19 pandemic and restrictions on live events, Post Malone, like many other artists, embraced livestream performances. He performed virtual concerts and participated in charity livestream events to connect with his fans during a time when in-person concerts were limited. That led to more money still.

4:11

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How Post Malone’s Sunflower Became One Of The Most Profitable Songs

Post Malone and Swae Lee’s song “Sunflower” became one of the most successful songs of the decade, and was even featured in a Spider-Man movie.

5 Post Malone’s Partnerships With Brands

Post Malone has a variety of companies that he has partnered with

Image Credit @WatchMojo via YouTube

  • Some of the bigger partnerships are with Bud Light, Doritos, and Crocs


In addition to his musical ventures, Post Malone has also made a name for himself in the world of fashion and endorsements. His partnership with Bud Light has seen him featured in commercials and even performing at their sponsored events. The artist’s influence on popular culture increased as a result of the collaboration with Doritos and the release of a limited-edition flavor.

Other brands that Post Malone has partnered with, include:

  • HyperX
  • Arnette
  • Madrinas Coffee
  • Postmates
  • Crocs

These collaborations have not only sold out product for the companies, but have made Post Malone more money as well.

4 Post Malone’s Investment In eSports

Post Malone invested in Envy Gaming

via Instar

  • Post Malone was part of a $40 million investment round in 2021


Post Malone invested in Envy Gaming, an eSports organization known for its involvement in popular gaming titles like Call of Duty and Overwatch.

His investment is indicative of the growing convergence between music and gaming, as he became a co-owner of the Dallas Empire, an eSports team affiliated with Envy Gaming. This venture aligns with the increasing popularity of eSports and gaming-related investments.

While it is not known what Post Malone invested, he was part of the 2021 $40 million investment round that bought into the company. The lead investor was Gray Television, who invested $28.5 million. The remainder was split between Post Malone and two other investors.

3 Post Malone Has A CBD Line

The CDB line is called Shaboink

via: Splash by Shutterstock


  • Shaboink has been able to expand and include merchandise and gummies, in addition to flowers, cigarettes and vaporizers

Post Malone co-founded Shaboink, a brand that initially focused on selling hemp pre-rolls and other CBD-related products. The brand emphasizes quality and responsible consumption.

While the CBD industry has seen significant growth, Post Malone’s involvement demonstrates his interest in the cannabis and wellness sectors.

The Shaboink line has been met with glowing reviews. This has led to Post Malone growing the company to include merchandise and gummies, beyond the flower, pre-rolled cigarettes, and vaporizers. Just how much Post Malone has made from Shaboink has not been disclosed.

2 Post Malone Makes Wine

Post Malone’s wine brand is Maison No. 9

Via @postmalone / Instagram


  • Post Malone made $12 million in his first year of wine sales

Post Malone launched his wine brand, Maison No. 9, in 2020. The brand offers French rosé wine, and Post Malone has been actively promoting it through social media and various marketing initiatives.

Maison No. 9 has received positive reviews, holding its own against competitors. It demonstrates his foray into the beverage industry, a sector that has seen celebrity endorsements and investments from various artists.

In the first two days of release, the wine sold 50,000 bottles. By six months after launch, 500,000 bottles were sold. That was the entire inventory and equated to sales of $12 million for 2020 alone.

What the profits have been in more recent years has not been disclosed.

1 Post Malone Investments In Veganism

Post Malone invested in the vegan food company, Actual Veggies

via Instar


  • Post Malone’s involvement with Actual Veggies has raised millions in funding rounds

Post Malone invested in the vegan company, Actual Veggies in 2020. Given that the vegan market is valued at over $10 billion and is expected to triple over the next 10 years, investing in a startup with the quality of food the company provides appears to have been a no-brainer for Post Malone.

How much Post Malone invested in the company has not been disclosed. But as a result of his investing, the company has raised million in funding rounds.

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