K.O. Sheds Light On Skhanda World Artists’ Departures. The recent departures of Roiii and Loki from Skhanda World came as a surprise considering how the two young artists were heavily invested in K.O ‘s brand.
The burgeoning talents found fame under K.O.’s wing and his Skhanda World label, yet discord didn’t drive their departure. In an interview with FreshmenMag, K.O elucidated the reasons behind Skhanda World’s decision to part ways with the two artists and the others who left in the past.
“It wasn’t necessarily a thing of like we just woke up and said ‘we need this person and we dont need that other person.’ I think it was just more so, what people need to understand, Skhanda World is in a joint venture with Universal (UMG). So when you have another conglomerate that is also invested in the business, the decisions are no longer just solely for us as Skhanda.” K.O said.
“There’s a cooperation that says hey so what are the returns you know to your investment and all those kinds of things and we need to answer to those things because Universal rightfully so as an additional partner came in and invested a lot in us making sure that the label becomes what it was supposed to.
“Unfortunately, as life would have it we didn’t get to land on the green on the lot of the artists. As a result, as much as we have such an affinity and genuine love for everyone that was part of the movement we have to make such harsh decisions,” he added.
The Skhanda World movement boasted an abundance of potential, fueled by its talented roster of artists. Ma-E, DJ Mr X, Just Bheki, Loki, Roiii, and K.O comprised a powerful collective that garnered high expectations within the South African Hip Hop community. Regrettably, the initial promise failed to materialize to its full potential, resulting in a significant departure of artists from the movement.
