Snoop Dogg’s Net Worth Is Also Really High

Highlights

• Snoop Dogg has successfully re-branded himself and adapted to the new generation, expanding his image and business beyond music.
• His net worth of $165 million reflects his remarkable journey from a young rapper to a savvy businessman.
• Snoop’s empire extends beyond music, with investments in various industries such as food, tech, cannabis, and even creating his own branded products.

If Snoop Dogg has been playing a character all his life, he is undoubtedly nailing it.

The legendary rapper, actor, and cultural icon (also known as Calvin Cordozar Broadus Jr.) has transcended the boundaries of the hip-hop scene to become a global phenomenon.

For older Millennials and Gen Xers who remember Snoop Dogg as the epitome of West Coast gangsta rap, the image of him swapping recipes and planting tips with Martha Stewart or delivering hilarious commentary on the Olympic highlights alongside Kevin Hart might seem like something out of a bizarre alternate universe:

The rapper has evidently adapted to the wave of the new generation, and effortlessly re-branded his image and business.

Snoop Dogg defies categorization.

The Emmy winner has produced albums and singles in diverse genres – not only in hip-hop, but also in gospel and reggae.

His career extends beyond music, encompassing film, television, and even gaming.

The California-born rapper took the Snoop brand to the bank.

Snoop Dogg’s net worth, which stands at $165 million, reflects his remarkable journey from a young rapper to a savvy businessman.

Updated, May 2024: On May 13th, The Hollywood Reporter reported on a new stream of income for Snoop — a gig as a judge on The Voice:

“NBC announced at its upfront presentation [on May 13th] that Snoop Dogg and Michael Bublé will join the singing competition as coaches for its 26th season in the fall.

“Reba McEntire and Gwen Stefani will return to the show, McEntire for her third edition of the show and Stefani for her eighth.”

As THR noted, Snoop Dogg had previously worked on the show before, appearing as a “mega mentor” in its twentieth season.

Snoop Dogg: From Rhymes To Riches

Snoop Dogg’s ascent to the spotlight began in 1993 with his debut album, Doggystyle.

Produced by Dr. Dre and distributed by Death Row Records, this West Coast masterpiece roared onto the scene, selling 800,000 copies in its first week alone.

By the following year, Doggystyle was certified quadruple platinum.

Data from November 2015 showed that the album had sold seven million copies in the United States and over eleven million copies worldwide.

Riding the wave of success, Snoop followed up with Tha Doggfather in 1996, securing another double-platinum achievement.

He continued to churn out chart-topping albums throughout the late 1990s, with Da Game Is To Be Sold, Not To Be Told (1998), and No Limit Top Dogg (1999) adding significantly to his credibility and growing wealth.

Snoop’s influence wasn’t solely confined to music:

He ventured into film, starring in numerous movies and even composing the soundtrack for Murder Was The Case in 1994.

He also diversified his income by hosting television shows like Doggy Fizzle Televizzle and Snoop Dogg’s Father Hood, a reality show where he received hockey lessons from the Anaheim Ducks.

Snoop has directed several adult films under pseudonyms (“Michael J. Corleone” and “Snoop Scorsese”) and has appeared on television and in films, both as himself and in fictional roles.

By the early 2000s, Snoop had established himself as a multi-faceted mogul, signing lucrative deals with major labels like Priority and Capitol Records.

His 2004 hit Drop It Like It’s Hot (featuring Pharrell) finally earned him the coveted number one spot on the Billboard Hot 100.

How He Makes His Money: Snoop Dogg’s Net Worth And Business Ventures

The “D-O-double-G” is not even considered a musician these days, he’s a money-making machine.

Snoop’s empire extends far beyond music, with investments in everything from gin to gaming.

Whether it’s something to smoke, a snack, smack, or Snoop Dogg-inspired clothes for literal dogs, Broadus knows how to pick and market a product.

Inspired by Mama Snoop’s magic in the kitchen, Broadus Foods whips up two breakfast champions: Snoop Cereal and Mama Snoop’s pancake mix and maple syrup (“a taste of home” with a dash of D-O-Double-G).

Snoop is also involved in the tech market.

In 2013, the “Snoopify” app enthralled social media users, with Snoop-themed backdrops and stickers for their selfies.

Snoop also owns a playground in Hollywood.

His production company, Snoopadelic Films, has churned out horror flicks, comedies, and even a documentary about his Jamaican journey called Reincarnated.

So, if you see a ghost with a flow, it might just be Snoop’s work.

Early on, lucrative endorsements with brands like Boost Mobile and Orbit Gum boosted his coffers.

Through his investment firm Casa Verde Capital, Snoop Dogg has invested heavily in the cannabis industry; he also has his own line of branded products, “Leafs By Snoop“:

Casa Verde has invested in several cannabis-based companies, including the online ordering platform Dutchie, valued at $3.75 billion as of late 2021.

In October 2018, The Gin And Juice hit maker released a cookbook, From Crook To Cook, which sold over 200,000 copies in 2020.

From Crook To Cookcurrently retails for $25 on the Snoop-centric Snoopermarket.com.

On Amazon.com, From Crook To Cook has ranged in price from a base of $25, to $17.48 at the time of publication; Amazon price tracker CamelCamelCamel indicated its average price based on the site’s data was $15.88.

Its listing indicated that more than a million copies of From Crook To Cook had been sold.

While we were unable to locate firm sales figures for Snoop’s From Crook To Cook, Snoop himself shared an Instagram reel on December 22 2022, thanking his followers as he marked “one million copies sold”:

In February 2022, Rolling Stone reported that Snoop’s participation in that year’s extremely popular and nostalgic Super Bowl halftime show sent From Crook To Cook straight to the top of Amazon’s bestseller list:

Snoop’s appearance at the 2022 Super Bowl undoubtedly helped to fuel the book’s resurgence, though it probably didn’t hurt that he also hosted [that] year’s Puppy Bowl, alongside his good friend and frequent culinary collaborator, Martha Stewart.

So, How Much Did Snoop Make From From Crook To Cook?

In the absence of firm sales data (and without knowing Snoop’s specific cut from the sales of the book), it’s difficult to determine precisely how much he earned.

As of December 22 2022, the book had sold “over a million copies,” presumably selling more in the ensuing year.

From Crook To Cook
was published in October 2018, and it sold an average of 250,000 copies per year between its release and late 2022.

Extrapolating from average sales of 250,000 per year,
From Crook To Cook
likely sold approximately 1,250,000 copies.

Based on CamelCamelCamel’s estimated average sales price of $15.88, Snoop’s cookbook would have generated at least $19,850,000 in sales.

Author compensation varies wildly, with the
lowest percentage figure placed at around 10 percent
of a book’s sales.

If Snoop only got 10 percent of book sales, that figure was likely in the range of $2 million – but as a celebrity author, he likely earned a bit more.

While Snoop Dogg’s presence is evident across various entertainment genres, his contribution to the music industry comes with a hefty price tag.

To obtain a mere 16 bars for your song, you’d need a minimum of $250,000, and an additional $250,000 for an accompanying music video.

Breaking Down Snoop Dogg’s Video Revenue

According to IMDVb, Snoop Dogg
has appeared as a featured artist
in no fewer than 45 music videos between 1992 and 2019.

It’s unlikely his rate of $250,000 per appearance has remained unchanged in the nearly three decades of his career, and difficult to approximate what he may have earned for such appearances early in his career.

Had Snoop earned his standard $250,000 rate for every appearance, he’d have made $11,250,000 as a featured artist alone.

His actual cumulative earnings are undisclosed, but he’s likely been paid several million dollars for appearing in other artists’ music videos.

Snoop hopped in early on the initial public offering (IPO) for a few companies, including Reddit, Klarna, and Robinhood.

According to The Guardian, Reddit reportedly secured $50 million in funding from Snoop and several other investors.

In 2020, he joined the wine game with Snoop Cali Red, though its sales haven’t quite popped the champagne cork.

Crypto and NFTs also hold potential, with Snoop’s rumored involvement in the Cozomo De’ Medici persona, which is valued at $17 million.

Snoop is considered a seasoned veteran of blockchain-based music endeavors.

His major NFT (non-fungible token) bags include a $45 million collection with Gala Music and numerous NFT mixtapes.

Broadus launched an NFT spoof collection called Nyan Dogg, alongside country singer Billy Ray Cyrus.

In addition specific deals and Snoop’s business ventures, his celebrity status keeps the money machine humming, with appearances in commercials, hosting gigs, and even a potential NHL team purchase on the horizon:

Celebrity Net Worth claims that Snoop raked in over $210 million between 2007 and 2020, with individual years like 2017 bringing in a cool $17 million.

Snoop’s entrepreneurial spirit has proven as potent as his rhymes, propelling his net worth to an impressive estimated $165 million.

How Snoop Spends His Money

Snoop Dogg’s net worth isn’t just a number, it’s a lifestyle.

He chills in luxurious mansions like his sprawling estate in Diamond Bar, California, worth an estimated $1.7 million, and his Mediterranean-style home in Claremont, California valued at $1.83 million.

But the Doggfather’s taste extends beyond real estate:

He’s known for his epic car collection, cruising in customized Cadillacs and Buicks, some even equipped with chandeliers!

One of his most extravagant rides, a Polaris Slingshot with a chrome blue custom exterior and flashing lights, wouldn’t look out of place in Batman’s garage.

But Snoop’s generosity is as legendary as his rhymes.

He gives back to his community through initiatives like the Snoop Youth Football League, set up to help at-risk youth in Southern California.

In 2018, it was estimated to be the largest youth football organization in Southern California, with 50 teams and more than 1,500 players.

Snoop also established a special-needs division (called Snoop Special Stars) for anyone five years or older with a physical, mental, or developmental disability, and the organization’s website explains:

The Snoop Youth Football League is a 501c3 non-profit organization founded to provide the opportunity for inner-city children to participate in youth football and cheer.

In 2017, the SYFL added to The Snoop Special Stars Football and Cheer division serving all Special Needs children and young adults (5-18+) with physical and intellectual disabilities.

Every Thanksgiving, Snoop puts his own spin on turkey carving, giving away thousands of birds to families in need.

But Snoop’s indulgences aren’t all diamonds and charity.

He’s famously admitted to spending “tens of thousands” on cannabis every year, even employing a professional blunt roller, Renegade Piranha.

In October 2022, music news outlet NME reported that Piranha had rolled nearly 500,000 blunts for Snoop, and she disclosed the unusual hiring process:

In [a] recent interview on The Review podcast, the professional roller explained how she got the unusual position, recalling a “roll-off” between her, a Venezuelan cigar roller and Snoop’s sound engineer.

“I smoked them, to say the least,” she said. “So from that day forward, I was the premier blunt roller of the planet – blunt roller to the stars now.”

In June 2022, Snoop tweeted to confirm Piranha had received a raise from her original salary of $40,000 to $50,000:

In June [2022], Snoop revealed that he had given Piranha a raise after the Twitter account UberFacts tweeted that his full-time blunt roller made “between $40,000 and $50,000 a year.”

“Inflation,” the rapper responded. “Their salary went up!!”

Finally, Snoop shocked the world with a November 2023 announcement claiming he’d given up the cannabis so closely associated with his public image.

Predictably, the claim was major headline news in the United States, carried by large national newspapers, alongside a statement from Snoop himself:

After much consideration & conversation with my family, I’ve decided to give up smoke. Please respect my privacy at this time[.]

To the relief of fans of Snoop and the herb he favors worldwide, that “announcement” was revealed to be a marketing campaign:

[Snoop Dogg] announced [on November 20th] that he is partnering with Solo Stove, a smokeless fire pit brand.

“I love a good fire outside but the smoke was too much. Solo Stove fixed fire and took out the smoke. They changed the game and now I’m excited to spread the love and stay warm with my friends and family,” Snoop said in a press release.

In other words, the rumor was a successful effort to disclose a new business venture, one that is likely to drive Snoop Dogg’s net worth even higher.