Spotify and Royal Enfield have announced a year-long collaboration aimed at enhancing the experience of motorcycling with music. The partnership coincides with World Music Day and World Motorcycling Day.
The collaboration, which began last year, aims to merge the interests of music enthusiasts and motorcycling fans. Reportedly, this year, Spotify and Royal Enfield will focus on supporting local artists and promoting India’s culture through Spotify’s RADAR, which showcases indie and pop talents, and RAP 91, which aims to highlight hip-hop across various languages and regions. As per the company, Royal Enfield will have a dedicated zone at both events to provide a combined music and motorcycling experience.
“We are looking forward to partnering with Royal Enfield once again,” Arjun Kolady, head of sales, Spotify India said
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From what it is understood, this collaboration has a vision where users get to experience Royal Enfield motorcycle while listening to live performances from indie and hip-hop artists. As per reports, Royal Enfield will also unlock Spotify’s premium media including The Stage and dynamic audio ads. The Stage allows Royal Enfield to deliver rich media content to Spotify users. It offers an opportunity for Royal Enfield to engage with listeners.
“Our partnership with Spotify derives from our mutual passion for culture, creativity and riding. We see this partnership as a collaborative campaign to bring together music and motorcycling, offering new experiences for consumers.”
