Partners

October’s Very Own (OVO), the brand founded by Drake, has collaborated with Louisiana State University (LSU) to launch a limited-edition basketball merchandise line. This collection, unveiled on March 7, 2025, …

Jay-Z and his Roc Nation business have reportedly entered into a partnership with a South Korean company that will enable fans to invest in the music royalties of artists. The …

Foot Locker, Inc. (NYSE: FL) has announced a multi-year partnership with the Chicago Bulls in anticipation of the 2024-25 NBA season, further solidifying its leadership role in basketball. The collaboration …

Shoe Palace, a trusted name in the sneaker world, has teamed up with luxury automotive giant Mercedes for a unique collaboration, marking a milestone in fashion and automotive history. The …

Source: D.L. Chandler / Hip-Hop Wired The RZA is ensuring that Wu-Tang is indeed forever. The Abbot has just partnered with Iconic Artists Group and Rock The Bells to help …

Nike is joining forces with Paris’s iconic Centre Pompidou for a unique celebration of sport and culture, opening its “Art of Victory” exhibition on July 24. This event marks a …

The Next Level Academy targets men and women aged 18-35 who are dancers, MCs, rappers, DJs, and beat makers (producers). The US embassy’s public diplomacy section, in collaboration with Jibilika …

On july 3, CULTURE THINK, Korea’s leading voice in hip hop has entered into a global distribution agreement with The Orchard, a leading distribution and artist + label services company …

Gatorade is teaming up with UNINTERRUPTED, the award-winning athlete storytelling brand founded by LeBron James and Maverick Carter, to elevate its 12 Gatorade National Players of the Year on a …

Nipsey Hussle’s Marathon Clothing partners with BET for merch Nipsey Hussle’s memory continues to be honored in a major way. A few days ago, fellow Los Angeles native Kendrick Lamar …