Partnership

Source: Johnny Nunez / Getty Social media giant TikTok announced a partnership deal with UnitedMasters to provide users with more access to numerous independent artists. In a press release, the …

Source: Nike / NIke With Nike having taken all kinds of fiscal losses in 2024, the Swoosh brand is planning on making 2025 a helluva year with their massive amounts …

Chuck D is arguably the most famous political rapper of all time. He rattled the music industry as the voice of Public Enemy, and solidified himself as a genre legend …

AEG Presents has struck a strategic partnership with Tim Hinshaw and his creative studio Free Lunch, which co-presented Kendrick Lamar’s “The Pop Out – Ken & Friends” Juneteenth concert at the Kia Forum in …

Source: Linda Yaccarino, Timbaland, Elon Musk, Swizz Beatz / Verzuz VERZUZ, the friendly but competitive music battle series created by Swizz Beat and Timbaland, announced that the platform has teamed …

EXCLUSIVE: Quality Films, the film and TV division of hip hop record label Quality Control, has partnered with production and talent management company Artists First. The joint venture will focus …

UnitedMasters announced their groundbreaking collaboration with Davido on April 18, 2024, through their official Instagram page. With the guidance of Steve Stoute, CEO of UnitedMasters, the new label won’t be …

YG‘s label, 4Hunnid, has entered into a new venture with BMG, effectively ending his previous deal with Epic Records. In a statement to Billboard, the Cali native revealed that the …

Hip-hop sensation Lil Yachty unveils his latest venture, Concrete Rekordz, in collaboration with Quality Control Music/HYBE. The announcement coincides with the release of the music video “Family Business” by Concrete …

Adidas has found itself navigating through turbulent waters as it reels from the implications of severing ties with the controversial yet influential Hip-Hop artist Ye, formerly known as Kanye West. …