YG‘s label, 4Hunnid, has entered into a new venture with BMG, effectively ending his previous deal with Epic Records. In a statement to Billboard, the Cali native revealed that the …
Partnership
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Hip-hop sensation Lil Yachty unveils his latest venture, Concrete Rekordz, in collaboration with Quality Control Music/HYBE. The announcement coincides with the release of the music video “Family Business” by Concrete …
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Adidas has found itself navigating through turbulent waters as it reels from the implications of severing ties with the controversial yet influential Hip-Hop artist Ye, formerly known as Kanye West. …
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Fashion
Chivas Regal Illuminates Golden Hour in Partnership with Luxury Couture Designer Duo Falguni Shane Peacock
Chivas Regal, an icon of luxury blended Scotch whisky, is merging cocktails, fashion and couple goals with the launch of a new limited-edition “Golden Hour Glow Up” Set, featuring matching …
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Jay-Z’s impassioned Grammy speech, calling out the Recording Academy for its lack of recognition of Black artists, resonated with audiences and sparked important conversations about inclusivity and representation in the …
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Shoe Palace again joins forces with the iconic crime drama Goodfellas for an exclusive collection that pays homage to the legendary film. The Shoe Palace x Goodfellas collection, featuring elevated …
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The highly sought after streetwear brand, Supreme, and New York’s adored footwear brand, Timberland, have reunited for three takes on Timberland’s iconic 3-Eye Lug Shoe. This collaboration follows the brand’s …
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The worlds of music, fashion, and sports are set to collide in a dynamic partnership as Harlem rapper A$AP Rocky joins forces with global sportswear giant Puma. This collaboration will …
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Fashion
SKIMS and NBA Announce Multiyear Partnership, Making SKIMS the Official Underwear Partner of the NBA
In a groundbreaking collaboration, the National Basketball Association (NBA) and SKIMS have announced a multiyear partnership that designates SKIMS as the official underwear partner for the NBA, Women’s National Basketball …
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In a dynamic move, Reebok, the iconic sports culture brand, unveils a multi-year partnership with artist, actor, and visionary Tobe Nwigwe. Recognizing Nwigwe’s unique journey from football standout to global …