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Source: Emilee Chinn / Getty Serena Williams finally addressed all the chatter surrounding her appearance at the Super Bowl Halftime show during Kendrick Lamar’s performance, and people were definitely talking. …

Following Kendrick Lamar’s electrifying Super Bowl halftime performance, the Nike Air DT Max ’96 he wore has seen a massive surge in demand. The sneaker skyrocketed on StockX with a …

You can’t make this up … Ye, the rapper formerly known as Kanye West, used a Super Bowl ad on Sunday night to promote his website, which is now selling …

Source: BRYAN DOZIER / Getty Philadelphia Eagles fans went wild after their team won the Super Bowl for the second time in franchise history, celebrating in true Philly fashion. As …

Tennis icon Serena Williams stole the spotlight with a surprise appearance during Kendrick Lamar’s electrifying Super Bowl LIX halftime show, executing a flawless Crip Walk in style. Williams, known for …

Source: Cetaphil / Cetaphil Remember when you had to watch the Super Bowl just to see the actual Super Bowl commercials? Not anymore. Being that brands are paying millions for …

About The Author Gabriel Bras Nevares is a staff writer for HotNewHipHop. He joined HNHH while completing his B.A. in Journalism & Mass Communication at The George Washington University in …

With Super Bowl LIX set to take place in New Orleans, Lids and premium sports lifestyle brand ’47 have partnered with the city’s iconic Café Du Monde for a special-edition …

Roc Nation and the National Football League (NFL) have announced the launch of their exclusive “Roc Nation x Super Bowl LIX” capsule collection, celebrating the powerhouse partnership between the two …

Starter is making its mark on Super Bowl LIX in New Orleans with a series of high-energy activations, exclusive collaborations, and star-studded events. Known for blending sports culture with everyday …