Fresh off a major courtroom win, A$AP Rocky is celebrating another triumph in the fashion world. The Harlem rapper has been named Ray-Ban’s inaugural creative director, marking a groundbreaking moment for the eyewear giant. Rocky’s appointment comes at a time when his personal style and influential fashion choices have never been more in the spotlight.
Here’s what Ray-Ban’s president, Leonardo Maria Del Vecchio, said “Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit, and courage. Let the future begin!”
Get this, Rocky’s fashion credentials extend far beyond his music career. Known for his bold and forward-thinking style, the “Peso” artist has become a fashion icon. His recent appearances during his high-profile assault trial only heightened his status as a trendsetter. During the trial, Rocky was seen sporting Ray-Bans in multiple courtroom appearances, sparking buzz among fans who noted the apparent connection between his trial and his new role at the brand.
Here’s what one fan on X commented, “Wore ray bans all trial then popped out as the cd. ngl that’s hard,” while another shared a clever pun, saying, “Ray ban realized he was being framed this whole time.”
ICYMI, on February 18, the rapper was acquitted of two felony charges related to a 2021 incident involving his former friend, A$AP Relli. Rocky was accused of assaulting Relli outside a Hollywood parking garage, allegedly threatening him with a gun and firing at him. However, after three weeks of legal proceedings, the jury found Rocky not guilty, leading to an emotional reaction from the rapper as he thanked jurors for making the right decision. “Thank y’all for saving my life. Thank y’all for making the right decision,” he told the court, according to legal reporter Meghann Cuniff.
After this win, Rocky is turning the page both personally and professionally, as he takes on his new role with Ray-Ban. It’s clear that the rapper’s influence continues to expand, shaping both the music and fashion industries as he moves forward in his career.
