Home Business & Ventures Usher Releases Afrobeats & Amapiano-Inspired Single “Ruin”

Usher Releases Afrobeats & Amapiano-Inspired Single “Ruin”

by cashonbank.com
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Multi-Platinum GRAMMY Award-winning artist Usher has dropped his latest single, “Ruin,” infusing Afrobeats and Amapiano into R&B, produced by and featuring Pheelz. The track is a precursor to Usher’s ninth studio album, COMING HOME, set to release on Feb. 9.

Following the success of “Good Good” with 21 Savage and Summer Walker, which debuted at #1 on Billboard’s R&B Digital Song Sales Chart, “Ruin” continues Usher’s exploration of diverse musical influences. “Good Good” also secured Usher’s eighth No. 1 on the Adult R&B Airplay chart and dominated multiple major R&B/hip-hop airplay charts.

Directed by Dave Meyers, the creative mind behind Usher’s iconic videos like “U Remind Me” and “Risk It All,” the “Ruin” video captures the essence of love through various scenes, shot entirely on iPhone 15 Pro.

Usher’s upcoming album, COMING HOME, will be released via mega, a music collective founded by Usher and L.A. Reid in collaboration with gamma, a multimedia platform providing creative and business services. The joint venture ensures gamma’s exclusive distribution and marketing of all music released by mega.



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