Cole’s surprise-released project, “Might Delete Later,” has sent shockwaves through the hip-hop community. The Dreamville co-founder’s latest work features a track that appears to be a direct response to Kendrick Lamar’s “Like That” diss.
Kendrick Lamar didn’t mince words when he rejected any “Big 3” talk that would place him alongside J. Cole and Drake. In Metro Boomin and Future’s track “We Don’t Trust You,” Kendrick made it clear that he stands alone. But J. Cole wasn’t about to let that slide.
The closing track of “Might Delete Later,” titled “7 Minute Drill,” is where J. Cole unloads. While he doesn’t explicitly name Kendrick, the target is unmistakable.
J. Cole is address Kendrick Lamar, suggesting that Kendrick’s recent work hasn’t matched his earlier success. Cole asserts his own rise to prominence and warns Kendrick not to provoke him further, highlighting his willingness to engage in conflict if necessary. He expresses mixed feelings about rap feuds but indicates he’s prepared to defend his position in the industry with force if needed.
“I came up in the ‘Ville, so I’m good when it’s tension
He still doin’ shows, but fell off like the Simpsons
Your first sh*t was classic, your last s**t was tragic
Your second s**t put ni***as to sleep, but they gassed it
Your third sh*t was massive and that was your prime
I was trailin’ right behind and I just now hit mine
Now I’m front of the line with a comfortable lead
How ironic, soon as I got it, now he want somethin’ with me
Well, he caught me at the perfect time, jump up and see
Boy, I got here off of bars, not no controversy”– J. Cole
Listen to the fulll song below
The internet exploded with reactions. Fans wasted no time creating memes and sharing their thoughts. From mocking Kendrick’s last album to imagining the face-off between J. Cole and Kendrick, the Twitter streets were buzzing.
Cole took the stage at his Dreamville Festival and publicly addressed his feud with Kendrick Lamar. The Dreamville co-founder, known for his introspective lyrics, humbly admitted his missteps and extended an olive branch to Kendrick. Fans were left in awe as J. Cole’s heartfelt apology echoed across the festival grounds.
However, fans have expressed disappointment and disbelief in J. Cole’s apology to Kendrick Lamar, especially after years of hearing Cole boast about being willing to take on any rapper. Many feel let down, viewing Cole’s apology as a sign of weakness and an abandonment of the aggressive persona he previously projected in his lyrics.
J COLE BEEN TALKING ABOUT KILLING ANY RAPPER WHO TRY HIM FOR 3 YEARS AND NOW “It’s all Love” ????????
This is exactly what I been saying for years. We had to sit and listen to these pump fakes for years for this nigga to FOLD. Come on man. All them “wish a nigga would’ raps.
— Terrance 🦅 (@spiketeejoint) April 8, 2024
Some argue that apologizing for dissing someone who provoked him goes against the essence of hip-hop, suggesting that it removes Cole from any meaningful hip-hop conversations.
How you give up in a rap beef you guaranteed not to die from? 😂😂😂😂😂😂😂
— lil duval (@lilduval) April 8, 2024
On the other hand, there are supporters who commend J. Cole for his maturity and sincerity in apologizing. They view his actions as reflective of genuine friendship and a prioritization of personal growth and spiritual alignment over worldly validation.
J cole ain’t worried about what the world thinks here – he’s concerned with Gods will for his life and being on path.
People who live in the validation of worldly applause and sensation would not understand what it means to repent even when you know people will clown you. https://t.co/MMKQGXFkOe
— Amarachi Nwosu (@AmaraWorldWide) April 8, 2024
Some applaud Cole for his ability to acknowledge his mistakes and seek reconciliation, seeing it as a testament to his character and integrity.
I appreciate JCole being true to his spirit. Very mature….
So many feelings in this and I am glad it is happening
Salute.
— the Old Man Ebro (@oldmanebro) April 8, 2024
However, others, like Mick Jenkins, express confusion and skepticism, questioning how Cole can rap about being untouchable yet bow out when challenged by Kendrick Lamar, indicating a dissonance between his actions and his previous lyrical assertions.
Cmon bro. Can’t be rapping that nobody can fuck with you, and the only other nigga they compare you to consistently challenge you and expect everyone to be accepting your reasoning for bowing out? I’m not dense as a man I respect it.
But Thats where it stops like …what???— Mick (@mickjenkins) April 8, 2024
Akademiks suggests that J. Cole is no longer relevant in hip-hop conversations because he apologized for dissing someone who disrespected him, implying that apologizing isn’t consistent with hip-hop culture. He also argues that the new “Big 3” in hip-hop consists of Drake, Kendrick Lamar, and Future.
“The Big 3 from now on is Drake, Kendrick Lamar and Future. J Cole eliminated from all hip hop conversations.. apologizing for dissing a n**** who violated u… is not hip hop.”
The Big 3 from now on is Drake, Kendrick Lamar and Future. J Cole eliminated from all hip hop conversations.. apologizing for dissing a nigga who violated u… is not hip hop.
— DJ Akademiks (@Akademiks) April 8, 2024
According to Akademiks J. Cole’s apology for dissing Kendrick Lamar implied a sense of self-righteousness, comparing Cole’s attitude to that of Jesus by referencing the phrase “turn the other cheek.” He criticized Cole for potentially overestimating his importance and downplaying Kendrick’s impact.
J Cole literally said he couldn’t sleep cuz he DISSED Kendrick Lamar after Kendrick Lamar annihilated his SOUL on ‘Like That’ ….. This nigga think he Jesus.. talmbout ‘Take ya best shot imma take it on the chin’ nigga think he on some ‘turn the other cheek shit?
— DJ Akademiks (@Akademiks) April 8, 2024
Charlamagne also stressed that J. Cole’s apology showcased genuine friendship, cautioning against overlooking potential conflicts behind the scenes in hip-hop. He praised Cole’s tendency to prioritize respect and love over confrontation.
Charlamagne Tha God shows support to J. Cole after last nightpic.twitter.com/57aU2V9YMs
— Team DREAMVILLE (@TeamDreamville) April 8, 2024
Hip-hop is competitive by nature due to its roots in street culture and its emphasis on lyrical prowess, storytelling, and self-expression. Competition drives artists to continually push boundaries, innovate, and strive for excellence in their craft.
The competitive aspect of hip-hop is also fueled by the desire for recognition, respect, and success within the community. Battles, diss tracks, and lyrical feuds have historically been integral to hip-hop culture, serving as platforms for artists to assert their skills, assert dominance, and defend their reputations.
Additionally, competition often emerges as a response to socioeconomic conditions, where artists use their lyrical prowess to navigate and transcend their circumstances, establishing themselves as forces to be reckoned with in the industry. Overall, competition in hip-hop fosters creativity, authenticity, and growth, contributing to the dynamic and evolving nature of the genre.
While Drake remains cryptic, J. Cole’s bold move has set the stage for an epic showdown. Will Kendrick fire back? Only time will tell. But for now, hip-hop fans are feasting on the drama served up by “7 Minute Drill.”
Remember, hip-hop ain’t dead—it’s just getting started.