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From a humble beginning as a high school blog, Lyrical Lemonade, under the stewardship of Cole Bennett, has grown into a hip-hop juggernaut. A decade ago, a 17-year-old Bennett was documenting the rise of Chicago’s hip-hop artists such as Chief Keef, Lil Durk, Chance the Rapper, and Vic Mensa. His journey took a pivotal turn when he decided to drop out of college to fully immerse himself in the evolving world of hip-hop.
The Evolution: From Blogging to Directing
Leaving behind the confines of written words, Bennett ventured into the world of music video directing. He crafted a unique style, marked by vibrant hues and a distinctive lemonade carton logo, and worked with emerging talents and established names alike. From Juice WRLD to Eminem and Kanye West, Bennett’s video direction skills were sought by many, carving a niche for Lyrical Lemonade in the industry.
Lyrical Lemonade: More than Just Music
Under Bennett’s leadership, Lyrical Lemonade evolved beyond music. It gave birth to the Summer Smash music festival and formed collaborations with top brands. In a recent venture, Bennett joined forces with Def Jam to release ‘All Is Yellow,’ a collaborative album featuring an eclectic mix of artists such as Kid Cudi, Lil Yachty, and Eminem. Bennett’s vision is to create a visual album, with each song from the album having its own music video.
A Beacon of Unity and Collaboration
The ‘All Is Yellow’ album encapsulates Bennett’s zeal for unity and collaboration in the rap community. This vision resonates deeply with Lyrical Lemonade’s followers, who number over 21 million on YouTube, resulting in an astounding 11 billion video views. As Bennett reminisces on the past decade, he underscores the importance of time and the myriad experiences it enfolds.
Looking forward, Bennett hints at taking a breather to spend time with his family and mull over his next steps. The pace of his journey will be dictated by his own rhythm, a testament to the organic growth that has been the hallmark of Lyrical Lemonade.
